Appendix A . Measurement Framework

The Amber Index

A composite index that measures how productively an economy activates its heritage . turning deep cultural roots into regenerative economic capital while preserving what matters for future generations.

4 Pillars
20 Indicators
0–100 Composite Score
Methodology

How the Index Works

Three steps from raw data to a comparable, actionable score.

01

Measure

Collect raw data for all 20 indicators across the four pillars from national statistics, enterprise surveys, and cultural audits. Each indicator has a defined unit and target benchmark.

02

Score

Normalise each indicator to a 0–100 scale relative to regional or global peers. Aggregate the five indicators per pillar into an equal-weight sub-index score for Heritage Capital, Identity Entrepreneurship, Cultural Innovation, and Continuity & Legacy.

03

Compare

Combine the four pillar scores into a single Amber Index using equal 25% weights (adjustable for context). Track change over time, benchmark against comparable economies, and identify policy leverage points.

The Four Pillars

What the Index Measures

Each pillar captures a distinct dimension of heritage-driven economic activity . together they form a complete picture.

Pillar I · 25% weight

Heritage Capital

Measures the direct economic contribution of heritage assets . their activation, preservation investment, and ability to attract visitors and participants.

  • HC-1 Share of GDP attributable to heritage-linked activities (%)
  • HC-2 Heritage asset activation rate . % of catalogued assets with active economic use
  • HC-3 Investment in preservation & adaptive reuse (% of public-private capex)
  • HC-4 Intangible heritage programs operational (count; participants per 100k)
  • HC-5 Heritage tourism intensity . heritage visitors / total visitors; spend per visitor
Pillar II · 25% weight

Identity Entrepreneurship

Tracks the commercial ecosystems that root their value proposition in cultural identity . from startups to export brands to certified provenance networks.

  • IE-1 Registered enterprises with identity/heritage positioning (per 100k population)
  • IE-2 Early-stage funding for identity-based ventures (amount / number of deals)
  • IE-3 Export share of identity-rooted products & services (% of category exports)
  • IE-4 Provenance & authenticity adoption . % of firms using certification or labels
  • IE-5 Story capital score . presence & quality of origin story (audit-based index)
Pillar III · 25% weight

Cultural Innovation

Assesses the rate at which heritage is transformed through technology and creative collaboration into new products, experiences, intellectual property, and digital assets.

  • CI-1 Digital heritage projects live (open datasets, AR/VR, archives) per year
  • CI-2 Creative–heritage collaborations (design × craft, media × museums) per year
  • CI-3 IP creation from heritage . new trademarks, designs & patents referencing heritage
  • CI-4 Culture-tech investment . accelerators, labs and grants (amount & count)
  • CI-5 Audience innovation reach . users of heritage apps & experiences per 100k
Pillar IV · 25% weight

Continuity & Legacy

Evaluates the structures . corporate, civic, and communal . that ensure heritage is sustained across generations rather than consumed by a single economic moment.

  • CL-1 Corporate heritage disclosure . annual reports with heritage narrative (% of issuers)
  • CL-2 "Living memory" participation . community archive & oral-history programs per 100k
  • CL-3 Place identity continuity . protected historic districts with active commerce (%)
  • CL-4 Intergenerational enterprise survival . share of firms >25 years; >50 years
  • CL-5 Legacy events index . recurring festivals & markets with cultural significance
Index Formula

Equal-Weight Composite

In the baseline configuration each pillar contributes equally. Weights are adjustable when a specific policy question warrants emphasis on a particular dimension.

Amber Index . Baseline Formulation
Amber Index = 0.25 × HC + 0.25 × IE + 0.25 × CI + 0.25 × CL

Where each pillar sub-index is normalised to 0–100 before aggregation. Weights may be adjusted by context; all four must sum to 1.00.

Heritage Capital (HC)
Identity Entrepreneurship (IE)
Cultural Innovation (CI)
Continuity & Legacy (CL)
Interactive Simulator

Simulate Your Amber Index

Adjust each pillar score to explore how different economic profiles translate into an Amber Index result. Scores are illustrative and normalised to 0–100.

Heritage Capital (HC) 65
Identity Entrepreneurship (IE) 58
Cultural Innovation (CI) 72
Continuity & Legacy (CL) 49
Amber Index Score
61
Emerging Amber Economy
Data Sources

Where the Metrics Come From

The Amber Index draws on a layered stack of primary and secondary data. Consistent sourcing across comparator economies is essential for valid benchmarking.

National Statistics Offices

GDP contribution, enterprise registration, employment in heritage sectors, and export composition data (HC-1, IE-1, IE-3).

Cultural Heritage Registries

Asset catalogues, activation status, adaptive reuse permits, and intangible heritage program records (HC-2, HC-3, HC-4).

Tourism Authorities

Visitor arrivals segmented by heritage motivation, per-visitor spend in heritage contexts, and destination profiling (HC-5).

Venture & Investment Data

Early-stage funding rounds in identity-based sectors from Crunchbase, PitchBook, and national innovation agencies (IE-2, CI-4).

IP & Standards Bodies

Trademark filings, design registrations, geographical indication applications, and provenance certification schemes (IE-4, CI-3).

Digital Heritage Platforms

Open dataset repositories, national AR/VR archive projects, and digital audience reach metrics for heritage experiences (CI-1, CI-5).

Corporate Annual Reports

Systematic coding of heritage narrative disclosures across listed issuers, drawing on ESG reporting standards (CL-1).

Community & Civic Records

Oral history programs, community archive participation, living heritage festival registries, and place continuity audits (CL-2, CL-3, CL-5).

Business Longevity Data

Enterprise survival rates from company registries and chamber of commerce records, segmented by age cohort (CL-4).

Get Involved

Apply the Index to Your Economy

Whether you are a government agency, development organisation, or research institution, we are building a pilot programme to run the Amber Index in partnership with early-adopter economies.

Start a conversation Back to the Amber Economy